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What does the 'M' in BMW 1 Series M stand for?

I love the BMW 1 Series M and was wondering if anyone knows what the 'M' stands for? Is it just a model designation or does it have a specific meaning?

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The 'M' stands for Motorsport, which is BMW's division for high-performance vehicles.

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The 'M' stands for 'menacing' as this car packs a lot of power and looks intimidating.

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